Wednesday, September 5, 2012

How To Set Up A Booth At A Craft Fair

How To Set Up A Booth At A Craft Fair
By Jesse T Anastasio

The first thing you need to do in order to set up a booth at a craft fair is to make a plan. That means putting together an idea of what your craft show booth is going to look like in advance. Planning your craft show booth involves a couple of things: first, you want to talk to the craft show organizer to see how much space you have, and if there are any restrictions to what you can have in or around your booth. Also, ask if you have a reliable power supply to run your booth. This is important. The next thing you want to do is to get a floor plan of where your booth is located so you can figure out the best set up to keep people moving in and through your craft show display.

When you go to set up you craft show booth, there are a couple of things you must keep in mind, and the first is to reduce clutter. Keep your crafts well-organized into specific areas. If you are someone who knits and you have sweaters for kids and adults, you don't want them together because people will be frustrated with having to sort through the kids sweaters to find the one adult one in the pile.

Spend time perfecting your merchandising skills. If you have a special stained glass window hanging, it would be time well spent to purchase or build a window that you can display in your booth with one of your window hangings in it. When people see the item in action, they can picture it in their own homes, or they can picture using it. If they can do this, then they are more likely to buy it.

Keep items no lower than waist level. No one really wants to bend over after they have been on their feet all day at a craft fair. Keep items within a person's reach and they will be more likely to pick it up and examine it closely, which will lead to more purchases. Leave some floor space for extra stock (in boxes) that you can fill your tables or racks with.

Price everything you have. Make it easy for people to buy your crafts. If you don't have a price, they may think twice about taking the time to ask, and they may just go elsewhere to purchase something at the craft show.

Eliminate log jams. There is nothing worse than having people frustrated by the lack of good flow in a craft show booth. Try and create a natural flow for people to look at your craft fair items. If you create too many spaces where people are bottle-necked or they have trouble maneuvering to see different crafts, you are limiting your sales. Keep your aisles wide and keep everything streamlined. The frustrated customer does not spend their money in a craft show booth that frustrates them.

Remember, you are running a business. Think of that store that you despise going into versus the one where everything flows so nicely, the displays are appealing and all of the price tags are on the items for sale. Make your craft show booth resemble the store you like, and you'll find that people will spend more money on your crafts!

Visit for more great, free craft ideas from fellow crafter and writer Jesse Anastasio.

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